The USC Master of Science in Biopharmaceutical Marketing is a 27-unit interdisciplinary graduate program in precision marketing aimed at careers in the biopharmaceutical, consulting, and medical technology industries.
SPECIALIZED GRADUATE PROGRAM
The Biopharmaceutical Marketing program represents a first-in-class graduate program with practical applications of data-driven marketing. The program’s analytics-based strategies reduce marketplace risk through enhanced insights and planning.
Biopharmaceutical Marketing courses emphasize project-based learning allowing active exploration of current healthcare business challenges and deeper proficiency in precision marketing.
Lectures from industry executives offered across Biopharmaceutical Marketing courses provide unique access to critical insights from experts in their respective fields.
The Master of Science in Biopharmaceutical Marketing program features a hybrid format of weekend classes and weeknight webinars. A distance learning option is available for active working professionals who cannot regularly travel to a traditional classroom.
Program learning options provide the flexibility to pursue graduate education while maintaining the comprehensive curriculum, academic rigor, and team collaboration emphasis at a top university program.